Haha | Alliance Bank Says Goodbye to Relevance

We're in the wonderful month of November and nothing could be greater than writing about devaluation news and updates from banks that are no longer relevant in the airline miles space.

This time, it’s Alliance Bank’s turn on the chopping block—again.

Since the catastrophic devaluation of the Alliance Bank Visa Infinite and Visa Platinum, I can confidently say I don’t know a single soul still using these cards—and honestly, who can blame them?

The only surviving users seem to be the few still clinging to the Alliance Bank Virtual Visa Platinum for e-wallet reloads, milking that 0.53 MPR for all it’s worth (capped at RM3,000 monthly, of course).

So yes, this article is dedicated to those last remaining “Alliance survivors.” Let’s keep this one short—after all, Alliance Bank’s relevance doesn’t justify a long read anyway.

Timeless Bonus Points Are No Longer Timeless

No, you didn’t misread that. Alliance Bank has decided that “Timeless” Bonus Points will no longer be timeless. In what I can only describe as a masterstroke of irony, the bank has rebranded TBP to mean “Three-Year Bonus Points.” I’ll give them credit—it’s a creative spin on the whole “devaluation” concept.

The change is simple: all TBP accumulated before 1 December 2025 will expire on 30 November 2028. That’s it. Nothing fancy, no hidden terms—just a slow countdown to irrelevance.

Alliance Bank Plays “Follow the Leader: CIMB”

As if losing relevance wasn’t enough, Alliance Bank has now decided to play follow-the-leader with CIMB—by increasing its airline miles conversion thresholds by a jaw-dropping 500%.

You’ll now need to convert in bulks of 75,000 TBP for every 5,000 Enrich Miles. Previously, it was 15,000 TBP for 1,000 miles. For a bank that once positioned itself as a go-to for casual earners, this move practically tells customers: “Don’t bother.”

At this point, Alliance Bank seems less interested in rewarding loyalty and more focused on ensuring no one accumulates enough points to redeem anything meaningful ever again.

Alliance Bank Plays “Follow the Leader: Maybank”

Not satisfied with copying just one bad idea, Alliance Bank decided to also emulate Maybank—by capping Enrich Miles conversions to a maximum of 20,000 miles per month.

In other words, even if you somehow slogged your way to earning massive TBP, you’ll still be rationed like it’s wartime Malaysia.

The irony here is that Maybank’s cap—while equally absurd—was introduced after it already had one of the most popular miles ecosystems in the country. Alliance Bank, on the other hand, is doing this after already losing all relevance.

If you still haven’t redeemed your points by now, stop reading this and go convert them immediately. Seriously.

Final Thoughts

At this stage, Alliance Bank’s credit card portfolio feels like that one brand at the supermarket nobody touches anymore, collecting dust next to newer, shinier products. Once upon a time, the Alliance Bank Visa Infinite was a cult favourite among points enthusiasts—a card so flexible that even the most hardcore optimizers couldn’t resist it.

Now? It’s a punchline.

Alliance Bank’s latest “updates” feel less like a devaluation and more like a mercy killing of its own credit card program. The Timeless Bonus Points are no longer timeless, the conversion thresholds are strangely uncalled for, and the monthly caps are just copy-cat strategies. It’s as if the bank woke up one morning and said, “How can we make sure no one ever talks about us again?”

To be fair, they’ve succeeded spectacularly.

If there’s one thing left holding Alliance Bank’s name together in the credit card scene, it’s nostalgia—and even that’s wearing thin. Unless the bank performs a full-scale reboot of its rewards program (or at least pretends to care), its place in Malaysia’s airline miles ecosystem will soon be nothing more than a trivia question:

“Which bank once had the most flexible credit card for e-wallet reloads?”

Answer: “Alliance Bank—back when dinosaurs roamed the earth.”